How to Choose Email Signature Colors (Gmail + Outlook)
Email signatures need brand styling without sacrificing readability. This guide shows how to pick colors that look consistent and pass basic contrast checks in Gmail and Outlook.
Quick answer
- Pick dark, readable text plus 1 accent brand color.
- Use a neutral background (white or very light gray).
- Keep contrast high for links and buttons.
A simple brand-friendly color system
- Text color: near-black (not pure black if it causes artifacts).
- Accent: your brand color for name underline, separators, or small icon highlights.
- Neutral: background and card surfaces (white / #f8fafc / light gray).
- Optional secondary: only if needed for hierarchy—use sparingly.
Outlook-safe styling tips
- Avoid heavy CSS effects like gradients or advanced shadows.
- Prefer tables and simple inline-friendly colors.
- Test your links (visited/unvisited color behavior can differ).
Try it with Signaturely
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